Hi, I'm Aaron. I've successfully launched and ran a logistics management company and an e-commerce logistics startup in the past. Now, I'm passionately bring better experiences to e-commerce shipping.

Latest Posts

What does the pandemic and logistics have in common?

It shows you how stubborn some people can be when they’re told to do something outside of their normal daily routine. The reluctance for change and the resentment that follows when its enforced plagues the logistics industry since it even existed. Why is this a problem?

What does it mean to be in logistics?

What does it mean to be in logistics? People ask me questions about it. To me, it's about being a critical part of a big machine and contributing to the greater good.

Running a Startup: It’s all in the guts

Data and analytics can only go so far when running startups. Running a proper startup requires you to have a gut feeling, because if you don't, how are you going to make the important decisions?

Aimed high? Aim much higher.

I grew up learning business and being taught that goals matter. I'm writing this as a person, from my perspective on how to thrive and not just survive.

5 things I learnt running a startup

The startup world is scary. I've never really was told how easy or hard an entrepreneurs life will be. This is my take on the 5 things I learnt.

Having A Business Idea

Having a business idea is no longer enough in today’s day and age. I can come up with an idea within the next 10 minutes and it can be considered a business idea.

Why Leadership Matters

It was a thought that randomly came to me, how important a leader is in any scenario. Be it in a family, business, or community.

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